Graham Alexander is a pioneering figure in the field of executive and performance coaching. He is best known as one of the co-creators of the GROW Model, a widely used coaching framework that helps individuals and teams set clear goals and identify actionable steps toward achieving them. Developed in collaboration with Sir John Whitmore and Alan Fine, the GROW Model stands for Goals, Reality, Options, and Will, and it has become a cornerstone in both business and personal development coaching.
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